CompuWorld

Must See SEO Jargons

This Article Is Sponored By You! | Thursday, August 2, 2007 by Salman Siddiqui | Comments
I am now blogging on my self hosted blog CompuWorld and started another blog of mine the Senorita

• alt text A description of a graphic (within the img tag), which usually isn’t displayed to the end user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt text is important because search engines can’t tell one picture from another. Alt text is the one place where it is acceptable for the spider to get different content than the human user, but only because the alt text is accessible to the user, and when properly used is an accurate description of the associated picture. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.
• anchor text The user visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally all three will share some keywords in common.
• astroturfing (the opposite of full disclosure) attempting to advance a commercial or political agenda while pretending to be an impartial grassroots participant in a social group. Participating in a user forum with the secret purpose of branding, customer recruitment, or public relations.
• bread crumbs Web site navigation in a horizontal bar above the main content which helps the user to understand where they are on the site and how to get back to the root areas.
• cloak The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and caries a virtual death penalty of the site/domain being banned from the search engine results.
• doorway (gateway) A web page that is designed specifically to attract traffic from a search engine. A doorway page which redirects users (but not spiders) to another site or page is implementing cloaking.
• gizmo (gadget, widget) small applications used on web pages to provide specific functions such as a hit counter or IP address display. Gizmos can make good link bait.
• Google bomb The combined effort of multiple webmasters to change the Google search results usually for humorous effect. The keywords “miserable failure” - George Bush, and “greatest living American” - Steven Colbert Google bombs are famous examples.
• Google bowling Maliciously trying to lower a sites rank by sending it links from the “bad neighborhood” - Kind of like yelling “Good luck with that infection!” to your buddy as you get off the school bus - there is some controversy as to if this works or is just an SEO urban myth.
• keyword cannibalization The excessive reuse of the same keyword on too many web pages within the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.
• link condom Any of several methods used to avoid passing link love to another page, or to avoid possible detrimental results of endorsing a bad site by way of an outgoing link, or to discourage link spam in user generated content.
• inkerati Internet users who are the most productive targets of linkbait. The Linkerati includes - social taggers, forum posters, resource maintainers, bloggers and other content creators, etc - who are most likely to create incoming links or link generating traffic (in the case of social networkers).
• mashup A web page which consists primarily of single purpose software and other small programs (gizmos and gadgets) or possibly links to such programs. Mashups are quick and easy content to produce and are often popular with users, and can make good link bait. Tool collection pages are sometimes mashups.
• organic link organic links are those that are published only because the webmaster considers them to add value for users.
• sandbox There has been debate and speculation that Google puts all new sites into a “sandbox,” preventing them from ranking well for anything until a set period of time has passed. The existence or exact behavior of the sandbox is not universally accepted among SEOs.
• sock puppet an online identity used to either hide a persons real identity or to establish multiple user profiles.
• stickiness Mitigation of bounce rate. Website changes that entice users to stay on the site longer, and view more pages improve the sites “stickiness”.
• toolbar pagerank (PR) a value between 0 and 10 assigned by the Google algorithm, which quantifies page importance and is not the same as pagerank. Toolbar Pagerank is only updated a few times a year, and is not a reliable indicator of current status.
• walled garden a group of pages which link to each other, but are not linked to by any other pages. A walled garden can still be indexed if it is included in a sitemap, but it will probably have very low pagerank.

More:
Top 10 Ways To Improve Your Google PageRank
Life Cycle Of A Blog Post
17 Firefox Extensions For Bloggers
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