CompuWorld

Innovation has been part of Google Inc. since the birth of Google. Adding another feather to its cap Google is ready to exploit the newspaper market by publishing ads of its adword clients into some of the leading newspaper services of USA initially. As with other services they will ofcourse expand this service to other countries once its out of beta.

Google Print Ads is an extension of AdWords that makes it easy for advertisers and agencies of all sizes to run ads in newspapers across the U.S. – whether you're buying space in one paper or a hundred.

The new ad program would benefit both newspaper publishers and advertisers by streamlining the process of making campaign ads which usually entails a lot of leg work and paper requirements. With the new Google newspaper advertising program, creating an ad campaign in these newspapers becomes as simple as, say clicking a mouse. Advertisers places a bid on which newspaper spot they would like their ads to appear on, publishers approve or disapprove the ad bid, then depending on the outcome of the approval/disapproval, then newspaper publishers run the ad campaigns.

So get ready to see 'Ads by Google' in your morning newspapers similarly as you find those in almost every website these days.

Related:
Search Google Without Ads!
Awesome Hidden Google Pages
Google Towards Another Innovation - Document Translation
Google's Most Luring Perk - Buses